Via Cool Hunting, a very cute and clever ad campaign for Nest, the smart home thermostat.
Nest, maker of the Nest Learning Thermostat, has only just begun implementing their larger vision of creating happy homes. By reinventing a nondescript household necessity to make it a beautiful centerpiece of the home, Nest stands out by looking at the home—and the world in general—with new eyes. To celebrate this outlook, today Nest launched a new campaign video called Happy Homes, which encapsulates the innovative company’s design ethos.
“I design for the iPhone generation, people who expect beautiful, connected, intuitive devices,” explains Nest founder and CEO Tony Fadell. While this design-conscious demographic has grown extensively since the Apple boom some years ago—spawned by the iPod, which was designed by Fadell—products for the home, and appliances in particular, have remained rather untouched. This discrepancy became apparent to Fadell during the building of his “green” home in Lake Tahoe, California. When shopping for a palatable thermostat Fadell was less than impressed with his options, and so, Nest was born.
Coupled with the beauty of its product, Nest’s holistic approach has allowed them to carve their own niche in industry of home product design. Fadell tells CH that combining “new technology and a smarter, more connected customer with design sensibilities allowed Nest to revolutionize the entire experience: product, marketing, packaging, sales, installation, etc.” In short, they’ve taken an unloved product—the thermostat—and made it desirable.
To further encourage creativity in the home, Nest is hosting a competition via Pinterest. Here users can pin images of their own happy home, or really any household object with a bit of personality—i.e. a face. See the progress on Pinterest, or simply keep an eye on the Nest blog for more happy home inspiration.