If I know anything about hipsters, it’s that they love vintage triangles. Say what?
I happen to know a lot of hip, young, design-y types, and the work I see coming from them is geometric, pattern-based, and desaturated, usually with a lot of scenic outdoor photography. There is a lot of cool looking stuff, don’t get me wrong. But it can be so derivative as to become pastiche and meaningless. It is sometimes as if a ‘style’ has to be applied to everything before it has relevancy, and this ‘veneer’ concept can get old and stale.
So, when I came upon a true ‘vintage’ example of this style, it was perhaps vindicating to the hipsters, perhaps to me, perhaps to both.