High-Design Election

2012 marks a big election year, and the candidates aren’t leaving the details of a campaign website to chance. President Barack Obama became known as a “well-branded” candidate with a cohesive logo and strong use of typography in his 2008 print materials. He’s doubling down in 2012 with a beautiful web presence and a plethora of infographics, charts, posters and memorabilia. Even Mitt Romney has a “vintage” shopping collection on his website, which looks pretty sharp. But in terms of overall consistency and power of graphics, the President beats him handily. Take Obama’s latest fundraising announcement for example. Exceptionally well-designed.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Outraised in July: How we can still win if we close the gap.

Yes, 2012 marks an ambitious year in design for campaigns, especially when you go back and look at the past President’s websites.

Bush website 1999.

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