Sony’s Glitter Bombs

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Sony has a long running series of high-end adverts that speak to the glorious color (colour) of their TVs. As ads go, they’re pretty fantastic, and some of them have jumpstarted careers of some of our favorite musicians.  Filmed using live action, not special effects, the ads showcase thousands of super balls bouncing down San Francisco streets, apartments being blasted with paint, and Egyptian pyramids cascaded with colored string. The latest in their series takes a lavish, abandoned casino in Romania, and stuffs it with glitter-filled balloons. Using hundreds of pounds of vibrant glitter, the balloons burst in an explosion of color.

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