A Very Reflective Billboard

jennifer-bolande-desert-x-moss-and-fog

When we say reflective, we mean the quiet, contemplative kind. Artist Jennifer Boland’s installations are part of Desert X, a sprawling art exhibit being held in the American Southwest.

In displaying the actual mountainous backdrop on these large digital billboards, Boland forces the casual driver to make a connection between the physical and the two dimensional. Indeed, the images are aligned in a way that from a certain angle, the billboards align perfectly to the mountains behind them. Desert X is happening February 25 – April 30.  Via DesignBoom: 

jennifer-bolande-desert-x-moss-and-fog-2jennifer-bolande-desert-x-moss-and-fog-3jennifer-bolande-desert-x-moss-and-fog-4jennifer-bolande-desert-x-moss-and-fog-5

Advertisements