Nike Air Max Explores Concepts of Space and Form

nike air max moss and fog cover

Shoe advertising is reaching new levels of creativity and quirkiness, clearly visible in this spot for the 2017 Nike Air Max. Their most cushiony shoe, the Air Max has a massive sole filled with puffed up pockets of air, theoretically giving you a soft, air-like running experience. The short video uses visually engrossing motion graphics exploring metaphors of air, space, and materials that are soft and padded. Agency ManVsMachine did a great job breathing life (and air) into this dynamic spot. Very visually tasty…


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