If you find yourself in Chengdu, China, make sure to look up the Zhongshuge Bookstore. A massive and ambitious space, the bookstore is the brainchild of bookstore owner and publisher Jin Hao, who collaborated with Shanghai-based XL-Muse to create a store that feels more like a museum. With a vast amount of space, mirrored ceilings, and creative and whimsical shelving, Zhongshuge just begs to be explored and played in. Fun nooks and seating areas invite patrons to sit down and read, while lectures and other events take place throughout the store. We love the way the different spaces create entirely new and distinct moods throughout the store, almost forming a narrative by itself.
In an era of digital-everything, it’s great to see stores take a leap on concepts such as this. We all need a little more reading in our lives, not to mention creativity. Via The Cool Hunter: