Branding British Columbia

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If you’ve paid attention to BC’s tourism as of late, you’ve noticed their hand-hewn style of font that calls out British Columbia as “Super, natural”.  We like the style, it’s both organic and distinctive, with a casual yet rugged handsomeness. Rachel Lecompte and Gabriel Lefebvre showcase the making of this typeface, which beautifully, comes from an actual hand-carved block.  This hand made font is entitled Great Forest, and embodies the essence of Bristol Columbia’s ad campaigns, as well as their collateral, such as tote bags, water bottles and t-shirts. Combined with the natural color palette, and a library of beautiful photographs from BC, we’d say the campaign is a success. A very fun project, and one that proves that sometimes doing things by hand is superior to a computer-aided effort. Via Behance:

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