Online Recommendations in the Real World

online real world moss and fog 4online real world moss and fog 1

This tongue-in-cheek project by Scott Kelly and Ben Polkinghorne takes beautiful natural places and other amusements and adds a physical recommendation board that mimics the kind of online recommendations you’d see when browsing places on the internet.

A giant wooden sign on the beach recommends additional beaches and waterfalls, just like a visit to Trip Advisor might offer you.

The result is obtrusive, foolish, and also clever, making people pause and realize just how pervasive the internet is in our lives. Via The Verge:

online real world moss and fog 2online real world moss and fog 3

Advertisements