Social Decay by Andrei Lacatusu

Social Decay Moss and Fog

A great play on words, this series shows social network company logos in aged detail.

With young companies like Google, Facebook and Pinterest, it’s easy to always picture them in clean, glossy, fresh context. That’s why we’re intrigued by Andrei Lacatusu‘s “Social Decay”, which showcases these famous logos digitally rendered to look old, rotten, and decayed.  His level of detail and artistry is really impressive, showcasing rusty, broken down signage, missing letters, and weather-worn marquees.

Social Decay Moss and Fog

Twitter’s logo is shown in dirty decay

Something fascinating happens when a bright and shiny logo is seen out of context, and more in the light of an old, Route 66-like marquee. It begins to have more of a story, more of a lived-in feel. While this might just be an exercise in beautiful digital rendering, we think Lacatusu’s work is poignant, timely, and thought-provoking.  Via Behance:

Social Decay Moss and Fog

A marquee for Instagram is beautifully rusted out

Social Decay Moss and Fog

Letters for Facebook are all askew and falling apart

Social Decay Moss and Fog

Pinterest’s logo has seen better days in this rendering

Social Decay Moss and Fog

A gas-station like sign for Tinder shows it’s age

Social Decay Moss and Fog

Amazing rusted detail on this digital rendering

Social Decay Moss and Fog

It’s amazing that this is a pure rendering, with great rusted detail

Social Decay Moss and Fog

Detail of Facebook’s falling-apart signage

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