With young companies like Google, Facebook and Pinterest, it’s easy to always picture them in clean, glossy, fresh context. That’s why we’re intrigued by Andrei Lacatusu‘s “Social Decay”, which showcases these famous logos digitally rendered to look old, rotten, and decayed. His level of detail and artistry is really impressive, showcasing rusty, broken down signage, missing letters, and weather-worn marquees.
Something fascinating happens when a bright and shiny logo is seen out of context, and more in the light of an old, Route 66-like marquee. It begins to have more of a story, more of a lived-in feel. While this might just be an exercise in beautiful digital rendering, we think Lacatusu’s work is poignant, timely, and thought-provoking. Via Behance: