Clever Heinz Ketchup Packaging Shows You the Perfect Pour

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This clever Heinz Ketchup bottle design aims to solve the trickery of getting ketchup out of their glass bottles. With a label printed and adhered at the perfect angle to pour from, the off-kilter design makes people stop and pause, even pick up a bottle and hold it right.
Available only in Canada, it’s a smart and memorable marketing campaign. Via The Dieline:

s3-news-tmp-10557-ketchupx--2x1--940-274372e99-e7db-4779-9f59-a1be778891e3-large16x9_HeinzperfectpurbottleviaCNNNewsource2

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