Apeel Is A Plant-Based Additive That Keeps Produce Fresh Twice as Long

Food waste is a major problem, with nearly 30% of all food produced in the world being lost or wasted every year. We’ve all had to toss that overripe peach or avocado on our counter when it’s too mushy or rotten to consume. Apeel is hoping to solve some of these food waste problems, with a non-toxic, plant-based solution that’s applied directly to the fruit or vegetable, keeping them fresh for at least twice as long as they normally would.

We’e excited by any technology that can help food stay fresher, longer, without the use of pesticides or nasty chemicals. Kroger is starting to roll out produce with Apeel applied, promising that they’ll stay fresh for at least twice as long. Via The Dieline:

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