Category: Branding/Identity

The very best examples of branding, identity, and logo designs from around the world.

Ford’s 021C Concept Car Was Years Ahead of its Time, Still Looks Good 20 Years Later

Moss And Fog December 3, 2020

The 1999 Ford 012C Concept was designed by Marc Newson, and still looks relevant, 20+ years later.

Powell’s Books Captures the Essence of a Bookstore, and Bottles It

Moss And Fog November 10, 2020

Powell's Books has a new bottled fragrance to capture the essence of a bookstore. It's absurd and wonderful.

Good Movies as Old Books, a Brilliant Series by Matt Stevens

Moss And Fog October 21, 2020

Artist and designer Matt Stevens is clearly a movie lover. And thankfully, he has lent his talent to this project, which has immortalized great movies into vintage book covers. His …

Children’s Board Games Reimagined as Horror Movie Posters

Moss And Fog October 14, 2020

Innocent children's board games have taken on a new, sinister identity in this series by graphic designer Justin Bryant.

The World’s First Foldable PC Shows Form Factors to Come

Moss And Fog September 29, 2020

Lenovo is taking their iconic ThinkPad into a new era, making it the world's first foldable PC.

Automakers Ditch Their Dimensional Logos For Flat Ones

Moss And Fog July 30, 2020

At least 7 major automakers have recently ditched their dimensional logos for flat versions.

Fontikon Brings You Stylish Typefaces From Worldwide Ancient Fonts

Moss And Fog July 15, 2020

Building off of her successful Symbolikon project, Italian designer Michela Graziani has a new project called Fontikon, elegantly bringing Ethno-Esoteric fonts and symbols inspired by worldwide ancient civilizations.

Some of Milton Glaser’s Most Memorable Work

Moss And Fog July 1, 2020

Milton Glaser recently died on his 91st birthday, yet his legacy as a designer will be felt for a long time, thanks to some iconic graphical work.

Elegant Meditation App Wild Journey Takes You To a Calmer, More Natural Place

Moss And Fog June 29, 2020

We know the importance of meditation, all the good it can do for us in this crazy time of crude politics and everyday stress. So we were excited to see …

Rebrand for Vancouver’s North Shore

Moss And Fog June 10, 2020

A stylish rebrand for Vancouver, B.C.'s North Shore.

LARQ, a Stylish Reusable Bottle That Purifies Water

Moss And Fog May 25, 2020

LARQ is the world's first self-cleaning water bottle, using UV-C LED light to purify 99.999% of bio-contaminants.

Concept Artist Shows us a ‘Desert Apocalypse’ Tesla Roadster

Moss And Fog April 1, 2020

BradBuilds shows us a 'Desert Apocalypse' Tesla Roadster, one built for speed and survival.

Brands Reimagined With Bland, Monochromatic Packaging

Moss And Fog March 9, 2020

Indian designer Kunel Gaur has reimagined famous brands from around the world with bland, monochromatic packaging. It's a thought-provoking series.

OFFF Festival Branding

Moss And Fog March 9, 2020

Bienal Comunicación of Mexico has created a fascinating and memorable branding effort for the OFFF Festival, which is a multimedia festival in Barcelona.

Nike’s Space Hippie Shoes, Made From Recycled Scraps, Are the Most Sustainable Nikes Ever Made

Moss And Fog February 7, 2020

Nike's Space Hippie Shoes, Made From Recycled Scraps, Are the Most Sustainable Nikes Ever Made

Pangaia Clothing’s New Puffer Jackets Use Wildflowers in Place of Down

Moss And Fog January 21, 2020

Flower Down? It's a new one to us. But Pangaia has spent the last ten years researching and perfecting the method, which is an eco-friendly and humane alternative to using …

Fun and Modern Branding for Buddy Buddy Nut Butters

Moss And Fog January 20, 2020

Buddy Buddy is a new brand of nut butters and almond milk from Belgium. Their branding was done by firm Futura, and shows a great sense of playfulness and fun, …

Kengo Kuma Designed Asics Sneaker

Moss And Fog November 14, 2019

Star architect Kengo Kuma has applied his talent for unconventional shape and materials to the running brand Asics

Paris Unveils a Feminine Flame Logo for the 2024 Olympic Games

Moss And Fog October 24, 2019

Paris will host the 2024 Olympic Games, and they've just released a stylish and unusually feminine logo for the big summer event.

Packaging and Scene Design for Bever Age Lemonade

Moss And Fog October 22, 2019

We love the styling and scene design for this new line of Bever Age Lemonades, created by Sergio Laskin Agency.

Dramatic Gold Whiskey Bar in Chengdu, China

Moss And Fog October 1, 2019

The Inns Whiskey Bar in Chengdu China will make you feel like you've stepped inside a whiskey still, if not a glass of whiskey itself.

Helvetica Now Redefines A Classic Font For the Modern Age

Moss And Fog September 27, 2019

36 years since the last update, Monotype has introduced Helvetica Now, a version of the classic font for the digital age.