These Beverage Can Redesigns Are So Beautiful They’re Almost Too Good to Recycle

A good packaging redesign does something the original didn’t: it makes you pick the thing up. These beverage can concepts from several studios take that challenge seriously, treating the humble aluminum can as a small graphic design problem worth genuine attention. Some of them are so well done they almost make the drink sound better.

In recent months, several big companies have rolled out new packaging design for their beverages. Churchkey Beer released an oldschool can that needs a ‘churchkey’ to open, which is both fun and frustrating. Budweiser released a bow tie-shaped can that holds less beer than the standard 12 ounces, but looks cool while doing it. And now Coke has a new Sharing Can that is two mini cans scrunched together to make for a fun split-apart action.  Here’s a slew of clever can designs.