A relatively simplistic identity rebrand for my college town of Marquette. Perched on a hill overlooking Lake Superior, the Arts and Culture Center is located in the world-class Carnegie-built space, the Peter White Public Library.
The former logo was in major need of overhauling, moving away from stock-type imagery and more toward a cohesive identity, something that could stand alone. The result is below.
Existing logo (Before)
New logo/identity (After)
Business card design
Tshirt design