Shore Reinvents the Rug

Reinvent might be a bit too strong a word, though we are very impressed and enamored by Shore’s clever, ergonomic rugs.  Hand woven out of soft, resilient silicone, the rugs are specially designed to provide soft, ergonomic function, while looking great at the same time.  They come in a number of various sizes, and are named after sunny, California locales, like Laurel Canyon, Hermosa Sunset, Sun Valley, and Iris.

Their thick, tactile weave gives your feet a massaging feeling while standing on them, and they are purpose-built to be waterproof, UV-resistant, and perfect for poolside lounging and great as standing desk accessories. We like the idea that they could make a great substitution for a beach towel for lounging, and add a pop of color to an office.


The Star Cloud rug features a colorful hombre style.


Woven by hand in London, Shore’s products are not cheap, costing hundreds of dollars apiece. But their soft, ergonomic appeal is undeniable.