This soccer ad has an amazing twist at the end that should have you cheering from the stands. Full of technological wizardry, it also has a lot of heart.

We won’t spoil it for you, but let’s just say the 2023 FIFA Women’s World Cup starts tomorrow, and it will be a great showing.

 


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Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

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