They are called the eyes of the earth, living jewels, and music for the eyes. Yes, you understood correctly: we are talking about flowers.
They accompany us through the most important moments of life, transform the mood of a space, and sometimes manage to say more than words ever could. They are a language the heart understands.
Yet behind this beauty lies a vast industry, with its own rules, trends, fierce competition, and highly complex logistics. Especially in New York. Here, floristry has long moved beyond traditional bouquets and become part of fashion, restaurant culture, branding, and large-scale events.
Ruslan Chyhryn is one of those professionals who, unlike most, already works at the intersection of all these fields. He is also a florist, artist, and founder of Buzok Flowers. So who better to talk to about bouquets? The question is rhetorical.
A Brand’s Floral Identity
Once, floral arrangements simply decorated a space. Today, much more is expected of them. They may be used to support the overall concept of an event or express the character of a brand. Contemporary bouquets and floral installations now function as part of visual communication.
For some, that may sound like a challenge. For Ruslan Chyhryn and his team, it is the kind of everyday work they genuinely love. And it shows.
Their largest clients include WWD, Netflix, Christofle, Baccarat, and SKIN1004. In recent years, their celebrity and high-profile clients have also included GUZEMA, Wona, Millanova, and Van Cleef. The studio collaborates with some of New York’s best-known establishments, including Zuma, Atomix, Naro, and Atoboy.
One of Ruslan Chyhryn’s regular clients is the New York office of global creative agency BBH USA, which works with world-renowned brands such as Bacardi Ltd, Grey Goose, Levi’s, and FedEx.
Ruslan Chyhryn’s professional portfolio also includes work at one of the most iconic hotels in the Capital of the World — The Plaza. His portfolio spans major international events, including floral design for the WWD Global Impact Council New York Fashion Week Dinner, Footwear News and Beauty Inc events held as part of the Fifth Annual Women in Power Summit in New York, as well as the 2025 WWD Honors celebrating the publication’s 115th anniversary.
“But commercial projects are only one part of my professional practice,” Ruslan remarks, noticing our impressed expressions. It sounds almost like he is saying, “Don’t be too quick to be amazed — this is far from everything we can surprise you with.”
The artist is also actively involved in cultural projects. Last fall, for example, visitors to The Ukrainian Museum in New York had the opportunity to see an exhibition dedicated to Kazimir Malevich, for which Ruslan developed the concept and design of the floral environment.
The Secret Behind the Wow Effect
What is equally striking is that Ruslan Chyhryn’s work can be viewed not only from an artistic perspective. He systematizes his experience and is constantly searching for methods that can simplify and accelerate a florist’s workflow.
As the saying goes, those who seek will always find.
Not long ago, Kyiv-based publishing house Gutenberg released Ruslan’s methodological guide, Spiral Arrangement Method in a Vase, dedicated to creating spiral floral arrangements directly inside a vase.
Before the florist developed this method, industry professionals would typically assemble bouquets separately and only then transfer them into an appropriate vessel. Ruslan Chyhryn proposed working directly inside the final form from the very beginning.
And it is fair to say that modern florists will find this approach difficult to resist, because it solves several problems at once. First, it reduces the time required to create an arrangement. Second, it provides greater control over the placement of each individual element. Third, it minimizes the number of flowers that must be discarded because of damage or unsuccessful handling.
Yet even these advantages are not the most important part.
The key benefit is that the spiral structure allows the desired shape to be reproduced more consistently.
Chyhryn’s method is already being used by floral studios, including in New York, as a tool for optimizing workflows and standardizing results. This is hardly surprising: for studios handling large orders, hotels, restaurants, or major events, creative quality must be combined with speed and consistency in execution.
“Every Work Is a Complete Art Object”
Ruslan Chyhryn himself explains his professional approach through form.
For him, simply selecting beautiful flowers or finding an attractive combination of shades is not enough. He works not merely with color, but with lines, volume, the relationship between textures, and the way the object he creates interacts with the surrounding space.
That is where the unexpected combinations of colors, textures, and materials come from. And that is also where his determination to move as far as possible from conventional floristry comes from.
“It is important to me that every work is not merely a bouquet or a decorative element, but a complete art object with carefully considered form and sculptural composition,” the artist says.
Hearing this, we finally understand why, when looking at the floral works created by Ruslan and his team, we do not simply see flowers — we feel the mood they leave behind.
In a restaurant interior, at a fashion show, in a museum project, or at an independent exhibition — regardless of the setting or type of event, the florist works not so much with flowers themselves as with the impression they are meant to leave.
Not simply to arrange a bouquet, but to create a visual language for a space — this is the defining direction of contemporary floristry, shaped by the hand of Ruslan Chyhryn.
