Packaging can make or break a brand. Do it right, and it’s memorable. Mustang Jeans takes this very seriously, with their daring campaign to ship their jeans to customers using the jeans themselves as the package wrap. Turning the whole idea of packaging inside out, the box holds the receipt, with the denim outside, proving how durable and long-lasting they are. Let’s hope the mailman doesn’t drop the package in a puddle! Via The Dieline:
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