Skip to content

After Considerable Reflection, We Are Now Selling the Outdoors

We are thrilled to announce the sale of our namesake products.

By Moss & FogUpdated 1 min read
The Mossandfog “Outdoors” brand cover — an April Fools reveal of a namesake product launch that is exactly what it sounds like and somehow more absurd than you’d expect

We’ve been doing some thinking.

Moss & Fog has always been about beautiful, considered things. Slow things. Things that ask something of you.

And we asked ourselves: what is more beautiful, more considered, than moss? What is slower, more atmospheric, more genuinely of this world, than fog?

Nothing. The answer is nothing.

So today, we are proud to announce that we are now literally selling both.

Exterior view of a specialty shop named 'Fog & Mists' selling bottled fog and mist, with a display of various glass bottles in the window and customers walking by on the street.

Artisanal Fog™

“Small-Batch Morning Mist: Hand-Captured, 4–6am, Bay Area”

Each jar contains genuine, locally-sourced atmospheric moisture, captured at peak ambiguity. Tasting notes: cool, vaguely damp, a little mysterious.

The jar may appear empty. It is not. That is the fog. That is the product. Please appreciate the fog.

$34.99 $120


Premium Moss, hand-foraged

NEW

The Moss & Fog ShopUnder $25Gifts under $25A whole shelf of good things under $25. Easy to say yes to!Shop under $25Safety Match Jars$7.50Pocket Terrarium$11Pocket Fish Knife Keychain$12.99

Premium™ Moss

“Curated Bryophyte: Single Origin, Pacific Northwest”

Each clump is sustainably hand-foraged and arrives in perfect condition, ready to be placed on a windowsill and gazed at.

Moss is nature’s own NFT, non-fungible, un-scalable, and slightly damp. No artificial flavors. Do not eat the moss.

$19.99 $89


“I opened the fog jar and I didn’t see anything inside but I felt something. Something shift. Was it the fog? Was it me? Either way, five stars.”

BRENDA T. PORTLAND, OR ★★★★★


As always, thank you for being here. For reading. For appreciating things that are small, quiet, and occasionally damp.
We’ll see you in the fog.

By Moss & Fog Staff

Enjoying the wander?

Our best stories on design, nature and architecture, plus Fog Signals, our weekly letter of favorite finds. Free, and easy to leave anytime.

Keep reading