Clever Heinz Ketchup Packaging Shows You the Perfect Pour


This clever Heinz Ketchup bottle design aims to solve the trickery of getting ketchup out of their glass bottles. With a label printed and adhered at the perfect angle to pour from, the off-kilter design makes people stop and pause, even pick up a bottle and hold it right.
Available only in Canada, it’s a smart and memorable marketing campaign. Via The Dieline: