Six small glass jars, each holding a rose quartz marimo moss ball, arranged in a wooden tray inside a plant-filled shop
Miniature living Morimo, on the Moss and Fog Shop.

The Moss & Fog Shop

With seventeen years practice curating beautiful things, we know a bit about objects of desire.

The Moss & Fog Shop is open, again. Here’s why it took so long, and what’s on the shelves.

Since 2009, this site has had one job: find beautiful things and point at them. As of now, we’re selling a few of them too.

The Moss & Fog Shop is open, stocked with objects that passed the same picky filter as everything else we publish. The shop was quiet for a long stretch before this, and if you noticed and wondered what happened, the honest answer is part business decision and part life getting in the way. So before the fun stuff, here’s both.

Portland Japanese Gardens, and tea house, designed by Kengo Kuma.

The Hiatus

We paused it on purpose.

The earlier version of the shop worked the way a lot of small shops start out. A catalog stitched together from wherever we could find inventory, shipped in from suppliers we’d never met, sold because it existed rather than because we’d chosen it. That’s a normal way to start a shop. It just stopped feeling right next to a blog that spends every day being picky about what earns a place on the page.

So we closed it rather than let it keep running on autopilot. Not long after, we moved across the country, back to Portland, which is a bigger disruption than it sounds like when you write it in one sentence. Between the move and wanting to rebuild the shop properly instead of quickly, a few months turned into a longer stretch.

Most of that time went to something simple to describe and slow to do: waiting until we found products we’d want in our own home, made by people who care about the details, before putting anything back on the shelf.

Original image by Moss and Fog

Why Now

Fall felt like the right season to come back.

We wanted the shop open ahead of fall and the holidays, when gift giving and home nesting are already on everyone’s mind, and when a shop like this one has the most reason to exist.

But the bigger reason is the site itself. We wanted a real way to reinvigorate Moss & Fog, not something bolted onto the blog.

A shop that’s curated the way everything else here is curated felt like the right way to do that.

Everything in the shop passes the same test as everything on the blog: if it doesn’t make you look twice, it doesn’t get in.

Curation, Made Physical

The same eye, a different medium.

Moss & Fog has always run on one question: is this beautiful, surprising, or strange enough to stop you mid scroll? That’s been the bar for the buildings and photographs and odd corners of nature we’ve covered since 2009, and it’s now the bar every product has to clear too.

That’s a higher bar than “will this sell.” It means a smaller, slower shop than most, built from real inventory we hold and pack ourselves in Portland. Here’s a tour of what’s inside.

Photo by Aldo Hernandez on Unsplash

Small, Natural, and a Little Bit Alive

The nature pieces feel closest to home.

Of everything in the shop, this corner is the most “us.” Small, honestly natural objects that carry the same quiet wonder we chase in a good nature story on the blog.

Six small corked glass jars, each with a live rose quartz marimo moss ball, arranged in a wooden tray

Rose Quartz Marimo Moss Ball Terrarium, Set of 6

$156

A tiny sealed glass terrarium with real moss, held between two fingers, in front of a tray of moss starts

Pocket Terrarium, Self-Sustaining Miniature Ecosystem

$11

Three fallen Giant Sequoia pinecones lined up on a wood table, each about two inches long

Giant Sequoia Pinecones, Set of Three

$20

The marimo terrariums are living plants, soft green spheres that sit in water and barely ask anything of you, each paired with rose quartz in its own corked jar. The pocket terrarium is a complete sealed ecosystem the size of your thumb.

And the pinecones hold our favorite piece of trivia in the whole shop: Giant Sequoias, the largest trees on Earth, grow from cones about the size of a chicken egg. Ours are real fallen cones, gathered by hand, each one different.

The kind of object that gets more interesting the longer you look at it, which is more or less the entire Moss & Fog thesis in a two inch package.

New This Month

The Draplin drop.

Here’s the one we’re giddy about. If you’ve spent any time around graphic design, you know Aaron Draplin: co-creator of Field Notes, keeper of the thick line, owner of the most famous beard in the field, and a fellow Portlander. The shop now carries a big batch of Draplin Design Co. goods, embroidered souvenir patches, jean jacket pins, and decals, most of them under ten dollars, plus a foam action cap in a color called Old Growth Green.

His work celebrates everyday Americana, orange juice, the Oregon coast, the Space Shuttle, all drawn in bold, friendly shapes that look like they’ve existed forever. It’s the easiest way we know to put real design on a jacket, a cooler, or a water bottle.

A Draplin Design Co. six-panel foam cap in Old Growth Green with a Pacific Northwest tree graphic on the front

DDC “Pacific Northwest” Foam Action Cap

$36

Embroidered Oregon Coast souvenir patch by Draplin Design Co., rendered in bold flat shapes

DDC “Oregon Coast” Souvenir Patch

$8.50

Space Shuttle jean jacket pin by Draplin Design Co. in enamel and metal

DDC “Space Shuttle” Jean Jacket Pin

$9

There are 27 DDC pieces in the shop right now, from the “Cukes” patch (cucumbers, wonderfully) to a “Portland Sunny Day” decal. Browse the whole drop here.

Certified Classics

Design history you can eat cereal out of.

Curated doesn’t have to mean precious. The Max dinnerware collection was designed by Lella and Massimo Vignelli in 1964 and won the Compasso d’Oro, Italy’s top design prize, that same year. Heller still makes it, and we stock the rainbow sets: mugs, bowls, and small plates that are stackable, nearly indestructible, and sitting in museum collections while also being perfectly happy to hold your breakfast.

Same spirit, different centuries: Roomytown, a small team in Bath, England, digs through antique color theory books and turns them into prints, enamel trays, and tea towels. Their Colour Wheel print collects twelve wheels dating from 1708 to 1923, and it might be the nerdiest, most beautiful thing in the whole shop. And Gravitas is a stacking game hand carved from Vermont stone, part game, part small sculpture, fully capable of ending friendships.

Set of six stackable Heller Max mugs in rainbow colors, designed by Lella and Massimo Vignelli

Max Dinnerware Mugs by Vignelli, Set of 6

$70

Fine art print of twelve vintage color wheels dating from 1708 to 1923

Colour Wheel Collection Fine Art Print

$35

Gravitas stacking game with hand carved natural stone pieces balanced in a tower

Gravitas Stone Stacking Game

$49

A Few Gifts Worth Giving

The rest of the shop, in miniature.

Beyond that, the shelves wander happily: Parks Project candles that smell like Zion, Yellowstone trail socks, an entire taxonomy of mushroom hats, bolt action brass pens, pocket survival kits, and hand dipped rainbow tapers. A few favorites:

Short Story fragrance sampler from Imaginary Authors with eight small glass spray vials

Short Story Fragrance Sampler

$46

An anatomically detailed heart-shaped enamel pin in red, pink, and gold

Anatomical Heart Enamel Pin

$9.96

Desk globe covered in gold scratch-off foil with traveled countries revealed underneath

Scratch-Off Travel Globe

$120

A cream cotton tote bag printed with the Moss and Fog logo and a mushroom and moss illustration

Moss and Fog Tote Bag

$14.99

The fragrance sampler comes from Imaginary Authors, the Portland perfume house that names scents like novels: eight tiny vials, one very good rabbit hole. The heart pin is anatomically correct, ventricles and all, for anyone who wears their heart on their lapel. And the scratch off globe turns your travel history into slowly appearing gold foil, which is a much better trophy shelf than a camera roll.

Made By Us

And the things we print ourselves.

One shelf of the shop is entirely homemade: printable downloads designed in house and set in worn letterpress type on honest cream paper. There’s a campsite pack list with a hundred decisions already made, a road trip version for drives measured in songs, a dinner party hosting kit that gets you to seven o’clock calm, a 2027 wall calendar that’s really twelve small art prints, and two volumes of Field Studies landscapes. Start with the wallpaper pack. It’s free, and your phone deserves better.

A Small Operation, On Purpose

Still just us, doing this by hand.

Moss & Fog has always been a small, independent operation, and the shop is no different. It’s run out of Portland, the inventory is ours, and products get chosen the way posts get chosen: because someone here liked them enough to want them in the world. That means the shop will grow slower than a bigger operation’s would. In exchange, we can stand behind every single thing in it.

If that sounds like a small thing, it isn’t to us. It’s the difference between a shop that happens to have the Moss & Fog name on it and one that feels like Moss & Fog.

Visit the Shop

Go see what’s there.

There are around ninety finds in the shop today, with new pieces landing all through the fall. This is the start, not the whole thing.

Want first access to new drops before they’re announced anywhere else? Sign up for Fog Signals, our weekly newsletter, where we flag new shop arrivals alongside everything else worth seeing that week.

Author

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

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