Shoe advertising is reaching new levels of creativity and quirkiness, clearly visible in this spot for the 2017 Nike Air Max. Their most cushiony shoe, the Air Max has a massive sole filled with puffed up pockets of air, theoretically giving you a soft, air-like running experience. The short video uses visually engrossing motion graphics exploring metaphors of air, space, and materials that are soft and padded. Agency ManVsMachine did a great job breathing life (and air) into this dynamic spot. Very visually tasty…
[…] interacting with drippy, plasticky renderings. Reminiscent of the form and texture ad for Nike we posted about last year. Design and rendering work by Mono and Not to Scale. Via […]