In the early 1960s, the future came in brochures. Carmakers and appliance companies printed them full of flying cars and kitchens that cooked dinner on their own. Not one of them covered Halloween. So we made one: a seven-page brochure called Hallowe’en 2062, from a company that never existed. It’s out today on our sister site, Atomic Daydream.

The real forecasts
The real forecasts are worth seeing. In 1956, General Motors made Design for Dreaming, a musical short for its Motorama show, where a woman bakes a cake in Frigidaire’s Kitchen of the Future. A year later, Monsanto opened its plastic House of the Future at Disneyland. More than 20 million people walked through it. When it closed in 1967, wrecking balls and jackhammers barely made a dent, so the crew crushed it with chains.
Newspapers ran the future every Sunday, too. Arthur Radebaugh drew Closer Than We Think! from 1958 to 1963, and Charles Schridde painted Motorola TVs into living rooms nobody had built yet.
What we put in ours
Ours keeps the same straight face. A robot answers the door and weighs every piece of candy. Mom flies the trick-or-treaters to thirty houses in thirty minutes. Kids walk into a machine in their pajamas and walk out as Martians. The witch rides a jet broom now, with a bubble seat in back for her cat.
Every page is set in period type, on paper we aged until it looked like it had sat in a junk drawer since the Kennedy administration.



October 1962
The real October of 1962 was stranger than any brochure. The Seattle World’s Fair, a whole fair about life in the Space Age, closed on October 21. The next night, President Kennedy told the country there were Soviet missiles in Cuba. Khrushchev agreed to remove them on October 28. Three days later, kids went trick-or-treating anyway.
So the brochure gives it a page: a fallout shelter turned Halloween party, with apples floating over the bobbing tub. It’s the least funny page in the brochure, and our favorite.

All seven pages are on Atomic Daydream. The last one has a pumpkin that carves itself when you press the button. Go try it!
For more of the future we were promised, start with our retrofuturism guide and Googie architecture. And for a costume that’s actually scary this year, there’s always the AI data center.







