Moss and Fog
In Advertising

New Travel Oregon Campaign Channels Hayao Miyazaki

Beautifully fluid and reminiscent of Hayao Miyazaki’s Spirited Away, a new ad for Travel Oregon paints a lush and magical picture of the Beaver State.  Created by the powerhouse agency Wieden + Kennedy, the ad eschews the corny stock imagery-heavy travel ads, and creates something entirely inspiring, showcasing some of Oregon’s most beautiful and scenic sights. Titled Only Slightly Exaggerated, the spot has an original score performed by the Oregon Symphony, making it even more home grown and authentic.  In lovely hand drawn animation, we see characters of all shapes and sizes traverse the state that we call home, showing the rest of the world the fantastic (and fantastical) things that they’ve been missing. Love it.

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Author

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

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3 Comments

  1. Pingback: The Peaceable Pacific Northwest - cengizgoren.com

  2. Moss And Fog Post Author

    We love it too, and Oregon is our home as well! 🙂

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