Paul Rand Retrospective

Imaginary Forces beautifully and artistically pays tribute to one of Graphic Design’s most cherished figures, Paul Rand.

Rand was a powerhouse in the world of design, creating iconic identities for IBM, UPS, ABC, Yale University, among many, many others. The video uses interview footage with Rand, and shows great deft at animating his work to life.

He has been posthumously inducted into The One Club Hall of Fame. This is a fitting look at this inspirational man.