Moss and Fog
Beautifully minimal visual recipes
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Beautifully Minimal Visual Recipes

Nordic cookware brand Eva has a visually captivating campaign using stylized food components visually making up their recipes.

The ingredients hover in organized rows above their pots and pans, ready to jump in and create a delicious meal.

The visual style is called knolling, and there’s a delightful satisfaction with the way the items are arranged.

Photographer Mikkel Jul Hvilshøj does a nice job creating a rich color palette for the series. Via Colossal:

A top-down view of a frying pan and cooking ingredients arranged on a green surface, including minced meat, eggs, cream, cheese, salt, and olive oil.

Click through the gallery below to see them all.

A copper saucepan with various ingredients arranged around it, including sugar cubes, spices, a jar of honey, cream, and butter, on a blue background.
An arrangement of cooking ingredients including carrots, shallots, a tomato, bones, and a ball of dough, placed next to a stainless steel pot on a dark green background.
An overhead view of a frying pan with various ingredients arranged on a green background, including raw ground meat, two eggs, white dairy products, salt, and green oil.
Flat fish on a dark surface with ingredients including flour, eggs, olive oil, salt, and spices, alongside a frying pan.
A black pot on a red background surrounded by various ingredients including an orange, a bottle of red wine, and spices such as cinnamon, star anise, and bay leaves.
A raw chicken placed above a stainless steel pot with various ingredients like potatoes, lemon, garlic, bacon, and herbs arranged around it on a yellow background.
A black pot surrounded by various spices, a bottle of red wine, an orange, and two round cookies, all arranged on a red background.

Images © Copyright Mikkel Jul Hvilshøj.

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