Eggnog is one of those short-lived holiday treats that makes an appearance in grocery stores starting around November, disappearing just after Christmas time.

This traditional drink is made of milk, cream, sugar, egg yolks, spices and whipped egg whites to create a thick and rich beverage that is often mixed with alcohol like whiskey, rum, or brandy. With a bit of nutmeg grated on top, it really is a winter holiday escape in a cup.

Designer Madeleine Eiche has epitomized the feeling of eggnog with her Eggnog Project, which captures cartons of eggnog from around the United States and Canada, where it’s most popular.

The charming cartons all feature their own colloquial charm. Check out the website here.

“The eggnog project is simply a collection of eggnog cartons found in grocery stores & bodegas by Madeleine Eiche. Her fascination with their designs began in 2002 when she was employed making eggnog lattes at a New York coffee shop.

It was the Dairy Freshpackaging of Canastota delivered fresh each day during the holiday season—and Madeleine’s fond predisposition toward both dairy products and pop art—that inspired her ongoing amassing of eggnog cartons.

The peculiarities of the packaging range from festive to banal, minimal to ornate, and many seem to be printed with complete disregard for color alignment. It is precisely these things that make for such compelling kitsch.”

-Madeleine Eiche


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Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

5 Comments

  1. Good article, and not to disparage store-bought, but there’s nothing quite like making your own at home. We do it every year. And usually make a second batch. We use a modified version of Alton Brown’s recipe. Mmm. Now I want more!

  2. Robert Huntington

    Bravo, Ray! Really tasty eggnog is worth it.

  3. Maxedwell

    I absolutely love eggnog and have all my life. They’ve tried to bring it out at Halloween (orange) and Easter (pastel colors) but only Christmas seems the right time. Just like cartons, there are good eggnogs and bland egg nogs. I’ll try to send in some local carton photos if I can decipher which link above is correct for doing so. Lastly, I’m shocked at current prices. Most pints are around $5 now!

  4. Ray Badertscher

    I grew up at in Orrville, Ohio where Smith’s Egg Nog is from. Great taste. Another excellent egg nog comes from Hartzler’s dairy in Wooster, Ohio. It comes in glass bottles and is Well worth the price. I cheat on my Keto diet for a bit of Hartzler’s.

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