Bokeh Wine Embraces the Blur

Bokeh (/ˈboʊkeɪ/ BOH-kay — also sometimes pronounced as /ˈboʊkə/ BOH-kə, Japanese: [boke]) is the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. Bokeh has been defined as “the way the lens renders out-of-focus points of light”.

This stylistic technique has been utilized to create lovely branding for a line of wines by the same name.  The resulting labels are bold and dramatic, with an attention grabbing pop of color and gradient that is sure to catch your eye. And while we’re not saying you should pick your wine based on the label, this Bokeh branding, done by Thrival Design, sure is doing the trick for us. Via The Dieline:


“Simple & whimsical design for a contemporary wine

Bokeh Wine is an artisanal wine our studio created to capture and depict the lighthearted faded tingly feeling experienced when enjoying a glass of fine red across the table from a significant other. The bold use of colorful circular gradients celebrates the journey traveled through lively conversation while blurring out any distracting peripheral elements. The metallic foil pressed term ‘Bokeh’ comes from the Japanese word boke (暈け or ボケ), which means ‘blur’ or ‘haze’, or boke-aji (ボケ味) and elegantly finalizes the minimalist design.”