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Powell’s Books Captures the Essence of a Bookstore, and Bottles It

Moss And Fog November 10, 2020 2 Comments

Powell’s Books is an institution in Portland, Oregon. Hailed as the largest independent bookstore in the world, the building takes up a city block, and holds millions of books, and in a good year, has hundreds of thousands of visitors.

2020 hasn’t been a good year for retail stores, as we all know, and Powell’s is among them. They’ve made loud pleas to the public that they aren’t immune to shuttering, despite being a cultural icon.  The community has supported them with online orders, but we imagine they’re still facing record losses.

Thankfully, they’ve bottled their essence, and are selling it as a fragrance. Wait, what?

You heard it right. Eau de Bookstore is a bottled fragrance that is meant to embody the smell of a great book. It’s a fun and whimsical take on an experience that its rare these days. Available for preorder for $24.

From Powell’s website:

Notes:
• Wood
• Violet
• Biblichor

Description:
Like the crimson rhododendrons in Rebecca, the heady fragrance of old paper creates an atmosphere ripe with mood and possibility. Invoking a labyrinth of books; secret libraries; ancient scrolls; and cognac swilled by philosopher-kings, Powell’s by Powell’s delivers the wearer to a place of wonder, discovery, and magic heretofore only known in literature.

How to wear:
This scent contains the lives of countless heroes and heroines. Apply to the pulse points when seeking sensory succor or a brush with immortality.

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CategoriesBranding/Identity, Fashion, Humor, Uncategorized, Video/Film/Literature
Tagsbooks, bookstore fragrance, Eau de Bookstore, Portland Oregon, Powell's Books, smell like a bookstore, the smell of books
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2 Comments

  1. Moss And Fog November 10, 2020 at 7:04 pm

    That’s great to hear, thank you! How does it smell? Legit?

  2. Powell’s Books Is Releasing a Fragrance that Smells Like a Bookstore - Knowledge base November 10, 2020 at 6:32 pm

    […] If you can’t get your hands on Powell’s scent, you have other options. Demeter makes a fragrance called Paperback that’s available in a variety of formats (cologne, shower gel, diffuser oil) and Christopher Brosius offers a scent called In The Library in his shop. (via moss & fog) […]

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