A clever digital typeface based on Helvetica, each letter custom fashioned after an electronic device.
‘A’ for ‘Apple’ is rendered as a classic macintosh computer, complete with vintage mouse and floppy disk drive; ‘N’ for ‘Nintendo’ is a bulky and oversized object mimicking the form of the popular gaming system; ‘T’ for ‘technics’ integrates a turntable into its sleek form.