A Cloud That Rains….Tequila!


A brilliant and bizarre marketing campaign to promote Mexico to dreary Berliners, the Tequila Cloud is actually what it sounds like. DesignBoom explains how this magical contraption works:

Lapiz formed the ’tequila cloud’ by using ultrasonic humidifiers to vibrate tequila at a frequency that turned it into visible mist, just like a cloud. The boozy mist then condensed into liquid form as it came into contact with a plastic container, making a real cloud rain tequila every time it rained in berlin. The tequila rain fell straight into the shot glasses of the surrounding audience, convincing them drip by drip to book a holiday south of the US border.

We love the ambition and wild creativity of this project, and it does the trick. When can we go back to Mexico?