Charming Eye to Eye Camera Ensures Direct Connection With Your Subject

Talk about eye-to-eye contact. This low-tech camera by designer Yasuaki Matsuura puts the viewfinder in full focus with a simplified design that reveals a physical hole in the camera’s center.

This hollow center at the center of the camera is a reaction to our digital world, and the increasingly distant way our smartphone’s cameras make photography behave.

By creating a physical void, Matsuura is letting user re-engage with the tangible way older cameras frame and focus on their subject. For both picture taker and subject, the Eye to Eye Camera is a relatively novel experience in our technology-driven world.

See more on Matsurra’s website.

Images © Copyright Yasuaki Matsuura. 

Via Designboom:

‘”Eye to Eye” is a digital camera without a display. Where a conventional lens would be, there is a square hole that serves as a viewfinder.

This hollow viewfinder allows the photographer and subject to experience a unique eye-to-eye connection during the act of capturing an image.

With the rise of smartphones and social media, we take more photos than ever. However, what we often focus on is the smartphone display, not the subject in front of us.

We record a lot, but perhaps the experience of truly memorable moments has become less frequent. This artwork prompts us to reflect on that.”

-Yasuaki Matsuura