Coca-Cola, the world’s most recognizable brand, has a lot of influence. It also has a lot to answer for over the years, as we know the impact of both sugary sodas, and the issue of single-use plastic bottles.
Artist Agustín Hernández Carlos has a series that reflects on the brand’s mega-influence around the world. Called “Open Happiness“, the series is a critical look at the brand through a range of mediums, from prints to sculpture to classical-style paintings.
“His recent solo exhibition “Open Happiness” which took place in October 2023 at the Spanish American Culture Center in Cuba, offered a deep dive into Coca-Cola’s complex influence on global society. Through a collection of visually engaging works, Agustín peels back layers of emotional connection that brands like Coca-Cola forge with consumers, urging viewers to reflect on the broader implications of these relationships.”
