The O’riginal Cali-Pilsner captures the essence of Southern California through a lively collaboration between Visit Oceanside and Craft Coast brewery.
Inspired by the playful typography of local taco stands, the label features Oceanside’s iconic pier and a taco surfing on a board, inviting drinkers to explore O’side one sip at a time.
Illustrator Pedro Oyarbide infused the design with hand-drawn type, rich textures, and vibrant hues of citrus yellows, ocean blues, and bold pinks, reflecting the city’s sunny charm.
Drink up.
