Jony Ive Reimagines the Clock, And Removes the Hands

A stylish white alarm clock with a minimalist design, featuring a round face, clear numbers, and a metal ring on top.

After thirty years shaping the objects most of us carry, tap, and stare into daily, Jony Ive has turned his attention to something older: telling time.

A digital alarm clock with a minimalistic design placed on a bedside table, displaying the time and a small moon icon, with soft ambient lighting in the background.

In collaboration with Tokyo-based Balmuda, Ive’s studio has produced The Clock. It’s a 75mm square machined from a single block of aluminum, weighing just 7 ounces.

The reference point is the classic pocket watch. The radical departure is no hands.

A close-up of a white analog alarm clock on a wooden desk, with notebooks and a plant blurred in the background. A hand is holding a pen, writing on paper.

Minimalist silver clock design with a rounded shape and a top loop for hanging, featuring the text 'The Clock' and 'Designed by BALMUDA' on the back.

A hand holds a white alarm clock in a suitcase surrounded by travel essentials including a passport, a map, a scarf, skincare products, a comb, and a pouch.

Time is expressed through light alone. The “Light Hour” dial reads the hour via a pendulum-like sweep, developed after the design team studied the Foucault pendulum at Tokyo’s National Museum of Nature and Science.

It tells time the way a sundial does: atmospherically, not mechanically.

Three modes shape how you move through the day. Relax Time fills a room with ambient soundscapes. Focus Time layers in white noise. And the alarm builds gradually over three minutes rather than jolting you awake.