In the piece titled The New Normal, we see diorama-like scenes play out, from George Washington’s hemp farm, to the insane incarceration practices of the 1990s. Actors are in freeze frame while the camera elegantly moves from scene to scene, making a case for why federal marijuana laws need to catch up to ‘the new normal’.
The ad piece takes us through the history of marijuana arrests, including the controversial “stop and frisk” policies, which put thousands of people in prison for minor offenses.
We see reference to history, with George Washington’s hemp farm.
We’re shown a recreation of the famous “Reefer Madness” movie, which attempted to scare people away from the ‘evil drug’.