Whether we ever get the chance to dip a hot French fry into this cardboard contraption or not, we feel obliged to admit it’s a pretty clever design.

Illustration of a redesigned Heinz dipper fry box with measurements, product specifications, and a visual diagram showing fries and dipping sauce.

Called the Dipper, the limited edition fry carton features a fold-down pocket to hold ketchup, mayonnaise, or any dipping sauce you’d like.

Available at a number of establishments around the world, this charming little add on from Heinz feels like the right amount of irreverent fun, if you ask us.

Happy fry-eating. See more on Heinz’s website.

A container of French fries with a Heinz Tomato Ketchup label, featuring a ketchup dispenser pouring ketchup over the fries, set against a red background.
A hand reaching for a French fry from a red container filled with fries, accompanied by a small cup of Heinz tomato ketchup, set against a bright red background.

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