The Heinz Dipper Fry Box is Deliciously Clever

Whether we ever get the chance to dip a hot French fry into this cardboard contraption or not, we feel obliged to admit it’s a pretty clever design.

Called the Dipper, the limited edition fry carton features a fold-down pocket to hold ketchup, mayonnaise, or any dipping sauce you’d like.

Available at a number of establishments around the world, this charming little add on from Heinz feels like the right amount of irreverent fun, if you ask us.

Happy fry-eating. See more on Heinz’s website.