We’ve been doing some thinking.

Moss & Fog has always been about beautiful, considered things. Slow things. Things that ask something of you.

And we asked ourselves: what is more beautiful, more considered, than moss? What is slower, more atmospheric, more genuinely of this world, than fog?

Nothing. The answer is nothing.

So today, we are proud to announce that we are now literally selling both.

Exterior view of a specialty shop named 'Fog & Mists' selling bottled fog and mist, with a display of various glass bottles in the window and customers walking by on the street.

Artisanal Fog™

“Small-Batch Morning Mist — Hand-Captured, 4–6am, Bay Area”

Each jar contains genuine, locally-sourced atmospheric moisture, captured at peak ambiguity. Tasting notes: cool, vaguely damp, a little mysterious.

The jar may appear empty. It is not. That is the fog. That is the product. Please appreciate the fog.

$34.99 $120


Premium Moss — hand-foraged

NEW

Premium™ Moss

“Curated Bryophyte — Single Origin, Pacific Northwest”

Each clump is sustainably hand-foraged and arrives in perfect condition, ready to be placed on a windowsill and gazed at.

Moss is nature’s own NFT, non-fungible, un-scalable, and slightly damp. No artificial flavors. Do not eat the moss.

$19.99 $89


“I opened the fog jar and I didn’t see anything inside but I felt something. Something shift. Was it the fog? Was it me? Either way, five stars.”

— BRENDA T. PORTLAND, OR ★★★★★


As always, thank you for being here. For reading. For appreciating things that are small, quiet, and occasionally damp.
We’ll see you in the fog.


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