Hooba Design Group has unveiled plans for the Marbella Residential Complex in Kelarabad, Iran, introducing “high-rise villas” as a sustainable alternative to traditional apartment blocks.

This development covers 38,477 square meters and has stacked, sloped structures raised on large columns. Each structure has glass fronts that open to green terraces.

The design takes cues from local architecture and environmental rules, aiming to create a self-sustaining ecosystem by collecting and cleaning rainwater to provide most of the water needed for the complex.

This innovative architecture reflects the rich heritage of Iran, a country whose modern designs are often overlooked. Iranian architecture has a long history, featuring various styles that have influenced other cultures.

Traditional Persian homes focus on inward designs with enclosed gardens, offering privacy and a peaceful atmosphere.

Despite its rich heritage, modern Iranian architecture, such as the Marbella Residential Complex, is not widely recognized internationally. This lack of recognition highlights the limited awareness of Iran’s current cultural and design contributions, which modernize traditional principles to tackle contemporary challenges.


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Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

4 Comments

  1. Pingback: NEW YEARS EVE APPETIZERS - DayMaker Readable Art

  2. arcb42633

    But will only the semi rich or wealthy people can afford it.
    What about the poor and low income people.

  3. michael george mclaughlin

    This housing development is for the rich.

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