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Salt & Straw Reinvents the Choco Taco for the Foodie Era

The nostalgic Choco Taco has been reborn in an elevated, even more tasty fashion.

By Moss & Fog1 min read
Salt straw reinvents the choco taco for the foodie era

Technically they can’t call it a Choco Taco. That name is still trademarked, even though the product it refers to was retired a few years back.

Instead, Salt & Straw, the beloved Portland Oregon ice cream company has released the Tacolate (like chocolate, get it?), a thoroughly updated version, fit for the foodie era.

A hand holding a Tacolate ice cream treat surrounded by its packaging from Salt & Straw, featuring a chocolate-dipped waffle cone with a crunchy texture.

The Tacolate is a mischievous nod to nostalgia, and the company has partnered with Taco Bell to further the product’s reach and mass appeal.

Hands holding various flavored sauce packets above a chocolate-dipped taco-shaped dessert against a vibrant red background.

Supposedly, Salt and Straw founder Tyler Malek scoured the globe for the right manufacturing equipment to make just the right taco-shaped dessert.

Elevating the flavors, the Tacolate has a Cinnamon-ancho Chile ice cream, dark chocolate, and puffed quinoa to add extra crunch.

A stack of six boxes of Tacolate ice cream, featuring red and white striped design with the brand name prominently displayed.
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One of the major innovations (and improvements over the original) is the way the crunchy waffle shell stays crunchy, and doesn’t become a soggy, pliable mess like the original did.

A woman with long, dark hair wearing sunglasses and a black leather jacket is excitedly holding a Tacolate dessert. She is preparing to take a bite, while a table with additional Tacolate packaging is visible in the background.

Available at select Salt and Straw locations and selling for $8.50, the Tacolate comes with two Taco Bell inspired dipping sauces, including Mango Jalapeño and Wild Berry Cinnamon.

A visually striking display featuring the Salt & Straw Tacolate ice cream taco box with a chocolate-covered waffle taco and colorful sauce packets, set against a vibrant striped background.
An advertisement for the Tacolate ice cream collaboration between Salt & Straw and Taco Bell, featuring the product's name prominently and an image of a hand holding the ice cream treat.

By Moss & Fog Staff

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