The human body makes a brilliant canvas for these impressive graphical designs, created by Janine Rewell, and photographed by Jonas Lundqvist.
We see the model laying atop a geometric canvas, her own body painted to fit with those bold geometric forms and colors.
Created for high-end Finnish shoe brand Minna Parikka, it’s the only part of the model’s outfit that isn’t paint.
It’s a memorable and striking series, one that captures our eye, and stays with us. The hand-painted designs on the human body blend so well with the graphical background patterns, creating a brilliant overall aesthetic.
Used with permission by artist Janine Rewell. Visit her website here.
This behind-the-scenes video by Rasmus Wilen shows us the time, effort, and collaboration that went into putting this campaign together.
Design & Art Direction: Janine Rewell
Photography: Jonas Lundqvist
Bodypaint: Saara Sarvas & Riina Laine
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