Honda Saloon Archives | Moss and Fog

Honda’s Exciting Leap: The New 0 Saloon and 0 SUV

Honda is stepping up its game in a big way. The traditionally conservative automaker is fully aware that it’s falling behind in terms of electrification, and design.

With the reveal of its sleek 0 (Zero) Saloon and 0 SUV prototypes, the automaker is making a statement: it’s ready to take on tough competition, especially in China, the world’s largest electric vehicle (EV) market, while also making a strong push in North America.

These prototypes represent a fresh, modern direction for Honda’s design and technology. The 0 Saloon is a streamlined sedan with minimalist details and futuristic lighting, while the 0 SUV combines practicality with bold styling.

Both are fully electric, aligning with Honda’s commitment to phasing out gas-powered vehicles globally by 2040.

Even better? These models will be available in North America, with assembly happening in Ohio and Canada. By producing these EVs closer to key markets, Honda ensures they’ll be accessible, efficient, and built with the precision customers expect.

Honda has named their new car operating system Asimo, after their iconic robot that toured the world a few decades ago.

This new move is crucial for Honda. In China, brands like BYD and Tesla dominate the EV space, and the pressure is on for global players to keep up. In North America and beyond, the 0 series showcases Honda’s ambition to remain competitive in a rapidly electrifying world.

Whether you’re a car enthusiast or just curious about where the industry is headed, Honda’s 0 series is a glimpse into the automaker’s electric future—one that’s sleek, sustainable, and ready to make waves globally.

If you’ve been following the auto industry in the last few years, it’s been clear that the Japanese automakers have been falling behind their competition when it comes to EVs. Honda especially has had very little effort, aside from a small compliance car in Europe that they no longer sell.

That seems to be changing, finally, with the introduction of their Prologue SUV in coming months. And even more so with the two concepts that they showed at this week’s CES in Las Vegas.

Dubbed the Saloon and the Space-Hub, these futuristic concepts are set to arrive in similar form in 2026, showing a fascinating new design language.

The Saloon is long and low, with a snub-nosed front end (snout?), and concentric light rings that give it a cool, futuristic vibe. The headlights are unapologetically chunky and square, that lend the overall aesthetic a bit of a brutish, cyberpunk feel.

With giant wing doors and a cockpit-like design, it’s clear the Saloon is fully a concept. But we hope the production version keeps many of the design choices when it comes in the next few years.

The Space-Hub is a similarly futuristic van, with a lofty, open cabin that features a wraparound bench and great interior lighting. We can imagine it as a family hauler or a more spare version for deliveries.

Both vehicles are part of the brand’s “0” series, which promise a next-generation EV architecture that they dub “Thin, Light, and Wise”.

We don’t have any specs on these vehicles, but are hoping they embody next-generation battery architecture, which should allow for ranges in the 400-500 mile ballpark.

Either way, it’s refreshing to see Honda enter the 2020s with some solid EV designs. Better late than never. Learn more on Honda’s global website.