A tiger stands in tall grass, eyes locked on you. Half of it is real. The other half is LEGO.
This is BRICKtacular, a campaign for Twycross Zoo in England by Brazilian studio Platinum FMD and Daughter Studio.
The concept is simple and strange in the best way: life-size brick animals living alongside their real counterparts, and advertising imagery to match.
A rhino’s hide dissolves mid-body into studded geometry. The tiger’s stripes give way to plastic. The seam between flesh and brick is the whole show.
Generative AI, CGI, and post-production compositing, layered until the illusion just barely holds. Which is exactly the point.
Images © Copyright Platinum FMD and Daughter Studio..
