In Advertising

IKEA’s Latest Ad Showcases Affordably Breakable Objects

March 27, 2024

Not that breaking a dish or a cup or a vase is fun. But when it happens, it’s nice to know you’ve not just broken a precious heirloom.

IKEA’s latest ad focuses on affordably breakable objects, especially those our furry friends tend to knock off a countertop, or rip to shreds.

With the tagline “Don’t worry, you can afford it”, they showcase pets in all manner of breakage.

Edited by Ben VanderVeen · About Moss & Fog

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Author Ben VanderVeen

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

2 Comments

Allison 2 years ago

That’s just enabling pets to break more. And more for us to clean up.

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Linda Sherwood 2 years ago

thanks. good to know, and, above all, I laughed my head off at these pics! Long live innocent animal destruction.

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