Yes, Pumpkin Spice Hard Seltzer is a Real Thing

Whether you’re fully onboard or up in arms,  the pumpkin spice train keeps trucking on, with more and more silly collaborations and product announcements. What’s more, hard seltzers had another banner year. Put them together, and you have a super duo of trend + trend, which either makes you run in fear, or cash in on autumn silliness.

Vive takes a tongue-in-cheek approach to their marketing, acknowledging how silly their product is.

Bud Light is going all in on fall with their Fall Flannel variety pack of seltzers, with Apple Crisp, Toasted Marshmallow, Maple Pear and Pumpkin Spice.

So yes, roll your eyes, then take a sip.

The Moss & Fog ShopOn saleOn sale right nowLive markdowns from the shop. When they are gone, they are gone!See the sale→30% offAnatomical Heart Enamel …$9.96 $728% offThe Raven$15.95 $11.5029% offThe Monster Book of Mons…$16.95 $12

By Moss & Fog Staff

Fog Signals, our newsletterThe week in beautiful things, in one email.The best of what we found, every week, free.Subscribe→