Imagine sipping freshly squeezed orange juice from a cup made out of the peel that just held the juice.

That is exactly the loop Italian design studio Carlo Ratti Associati (CRA) created. They call it Feel the Peel, a prototype nearly 10 feet tall with a dome holding 1,500 oranges.

Close-up view of a circular display holding numerous oranges arranged in rows, with a modern architectural background.

Here is how it works:

Order a juice and an orange rolls down to be squeezed. The juice pours out. The peel falls into a chamber below.

Once dried, milled, and mixed with polylactic acid, the peels become bioplastic filament.

A built-in 3D printer then uses that filament to print a cup right in front of you. You drink the juice from it, completing the cycle.

The cup being 3D printed
An artistic vending machine designed by Carlo Ratti Associati featuring a dome made of oranges, showcasing the Feel the Peel prototype that produces orange juice and creates bioplastic cups.

It is a striking demonstration of circular design. Nothing goes to waste. Everything, from the juice to the vessel, begins as the same orange.

CRA, working with energy company Eni, debuted the prototype at events in Italy, including the Singularity University Summit in Milan.

The studio imagines more possibilities. In the future, orange peels might provide material not only for cups but for clothing and other everyday objects.

A tall, dome-shaped installation displaying vibrant oranges, with a 3D printer at its base, designed for a circular juice experience.
A woman enjoying freshly squeezed orange juice at a vibrant juice bar, surrounded by fresh oranges in a circular display.

Via Colossal:

Images © Copyright Carlo Ratti Associati

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Author

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

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