In Guanzhong, Shaanxi, summer’s harvest party, called Mangba Hui gets an electrifying makeover thanks to Untitled Macao, the Macau-born design prodigy led by Au Chon Hin.
The design brief?
Make an ancient vibe feel fresh, vibrant, and absolutely attention-worthy.
We love the way an old tradition has been updated to feel funky, fresh, and full of personality. We see attendees and organizers of the rural festival thoroughly approve of the update.
The animated posters are funky and fresh feeling.
The design balances earthy tradition with youthful injection. It speaks old‑world community without dressing it in kitsch.
Festival badges get the same hyper color, fun treatment.
We can imagine all sorts of festivals and traditions could benefit from such a funky makeover.
Images © Copyright Untitled Macao.
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1 Comment
Beautiful and festive. I wish they would translate what the signs say.