At the upscale ICON SIAM mall in Bangkok, POP MART’s new flagship store blurs the line between toy shop and dream world.

And yes, they have Labubus. Lots of Labubus.

Aerial view of the vibrant interior of the POP MART flagship store at ICON SIAM, showcasing colorful spiral patterns and dynamic staircases surrounded by whimsical displays of toys.
A colorful and whimsical toy store interior featuring vibrant striped walls, bright displays, and character figurines throughout.
A colorful and vibrantly designed interior of a toy store featuring a central display of a whimsical doll surrounded by various toys on shelves.

Designed by X+Living, the space unfolds through three surreal zones. Lullaby, Shallow Dreams, and Deep Dreams, each one a bold mix of color, texture, and light.

The result is less a retail store and more a sensory journey.

A vibrant toy store interior featuring colorful, curved shelves displaying various toys and collectibles, with a spiral blue floor design and bright lighting.

Curved walls ripple like liquid, mirrored ceilings reflect endless shapes, and pixelated cubes create an illusion of floating through a vivid imagination.

A colorful toy store interior featuring geometric patterns on the walls and ceiling, with shelves filled with various toys and collectibles.

Every corner feels alive with playful energy, showing how retail can be more than shelves and products. It’s immersive, expressive, and wonderfully strange.

It’s the kind of space that reminds you how good design can turn shopping into art.

A colorful and geometric interior of a store featuring vibrant walls and shelves filled with various toys and products, with a playful character standing on a central display.
A colorful café interior featuring cute cartoon characters, including a character wearing a bunny hat sitting at a table, with pink walls and themed decorations.

Photos via SFAP. Via UrDesign:


Discover more from Moss and Fog

Subscribe to get the latest posts sent to your email.

Author

Ben VanderVeen is the founder and editor of Moss & Fog, one of the web’s longest-running visual culture destinations. Since 2009, he’s been finding and framing the most beautiful, surprising, and thought-provoking work in art, architecture, design, and nature — reaching over 325,000 readers each month. He lives in Portland, Oregon.

3 Comments

  1. Pingback: Dark Future Ahead 47 – News from the ‘Net of a Cyberpunk bent | Sea of Stars RPG Design Journal

  2. Servando Varela Jr

    Interesting, but I don’t like it.

What's your take?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Discover more from Moss and Fog

Subscribe now to keep reading and get access to the full archive.

Continue reading