There are certain commercials that stick with you, long after the product they’re selling is irrelevant.
That’s certainly the case with Sony’s 2005 ad, which was meant to showcase how many colors their Bravia LCD televisions could show.
The analogy was made using over 50,000 brightly colored bouncy balls, which were launched down one of San Francisco’s steepest streets.
The resulting images became iconic, especially when paired with musician Jose Gonzalez’s rendition of Heartbeats.
We find out, however, that the creation of the commercial was quite the undertaking, and the ensuing chaos of the bouncy balls was unprecedented.
Take a look at the making-of video below.
Here is the original ad, which is still considered one of the best ads of the last 50 years.
Images © Copyright Sony.
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3 Comments
I am wondering what Sony did to prevent accidents and also who cleaned up all those bouncy balls?
Holy Smokes!
I love all the cooperation to make something so lightheartedly charming
Thank you.
Like to of been there to see it in person fun fun